The Race Shop Changes Domain Name

The Race Shop is proud to announce the acquisition of our new domain www.TheRaceShop.com.

Acquiring the Race Shop domain has long been a goal of owner James Embro.  The Race Shop conducts regional, national and international sales and felt the Atlanta Race Shop domain was misleading.  Broadstreet Consulting has converted the domain from the previous www.AtlantaRaceShop.com to www.TheRaceShop, which holds true to the nature, as well as the true name of the business.  -

James Embro opened The Race Shop in 2008 near Norcross, GA, to "specialize in Husaberg motorcycles -- from sales, service and parts, all the way to putting together adventure and training rides." Embro is passionate about Enduro and saw a need for an east coast source of quality, exotic, Dakar-worthy bikes. Embro partnered with Broadstreet Consulting in 2009 to build a website that would further promote the sport and share his passion with like-minded riders. Within two years, the business had to move to a larger location at 5665 Shirlee Industrial Way, Alpharetta, GA. and Broadstreet Consulting is currently in the process of expanding The Race Shop website to include online sales and products. -

In addition to providing Husaberg, KTM and Beta service, parts and bikes, The Race Shop has a racing team that participates in various Enduros, Hare Scrambles and Dual Sport Rallys, including SORCS, SE&TRA, GNCC, NASA and more.